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Wednesday, November 22, 2023
'Tis the season for joy, festivities, gift-giving, shopping and, unfortunately, a rise in shoplifting. As Christmas trading approaches, many businesses are gearing up for the annual surge in genuine customers and those with a less-than-honest intention when they walk into a store. Retailers are always looking for the best way to protect their merchandise, and one of the most effective strategies is anti-theft tagging with a focus on source tagging security labels.
Tuesday, May 30, 2023
Today’s retailers face a fast-paced and ever-evolving retail landscape. To thrive in this type of environment, companies must prioritise security and efficiency to stay ahead of the competition. One incredibly effective way to help achieve this is by implementing source-based Electronic Article Surveillance (EAS) or Radio Frequency Identification (RFID) tagging.
Thursday, January 30, 2020
It’s hard to believe the release of the very first iPhone was only 13 years ago. If you had told the average consumer fifteen years ago that in the space of little over a decade, almost the entire population of the planet would have a mobile device that could give them instant access to the internet, pay for products, stream their favourite TV shows and music, use GPS to help them navigate, take high-quality video and replace a multitude of electronic and digital products, you could very well have been considered a nut case. Only a few short years later we’ve now come to rely on this technology and take it for granted in our everyday lives. The proliferation of mobile apps and products that integrate with mobile phones has created an entirely new market of opportunity, not only for business but for marketers and advertisers too.
Tuesday, December 03, 2019
With Christmas inching closer with every passing week, many retailers are starting to roll out and promote a range of Christmas stock in their stores. Some of these items are high-value and are unfortunately a target for thieves and criminals. To combat theft this holiday season many retailers look towards retail security methods that can best protect stock in-store and make sure valuable merchandise isn’t the target of theft and shop stealing.
Tuesday, November 26, 2019
5G is gradually being rolled out in Australia over the next 12 months or so, bringing with it a range of new possibilities. With the advent of 5G we’re going to see better speeds and more security around mobile payments that previously haven’t been possible. This means a surefire uptake in people tapping their devices to exchange information and we will soon see this as a standard procedure with mobile devices across Australia.
Tuesday, November 26, 2019
When it comes to running a retail business there is a range of different challenges owners face from shrinkage and theft through to staff stealing product, and items being taken during transit. One of the most effective ways to monitor, reduce and alleviate these issues is through the implementation of a retail security system along with security tags and labels for your products.
Wednesday, September 18, 2019
If you’re a retailer in Australia you understand the difficulties and challenges retailers are facing with a plateaued economy, wages having only increased slightly over the past decade and the infiltration of online shopping taking a sizable chunk of the market. There is one area however that many businesses loathe as it’s something that strikes at the heart of their business and costs Australian retailers over $2.5 billion dollars a year ( source ). What’s worse is that shrinkage seems to be on the rise with a 16% increase over the past two years (according to respondents from The Australia and New Zealand Retail Crime Survey 2019). When combined, both customer theft (shoplifting or shop stealing) and dishonest employees (internal theft) account for just under 80% of overall theft.
Tuesday, August 20, 2019
If you’ve worked in any type of retail or product-based business for any period of time, it’s likely you’ve heard of or used an EAS system before. EAS stands for Electronic Article Surveillance and it’s the standard for product security in most retail outlets across Australia.
Thursday, January 24, 2019
We’re quickly creeping up to a new decade and as we approach the 2020’s many retail clients are wondering what is in store over the next decade.
Wednesday, November 14, 2018
Apple has recently revealed their amazing new range of iPhones, the iPhone Xr and the iPhone Xs with a whole host of new features including both hardware and software upgrades.
Tuesday, October 23, 2018
If you’ve been following the story about Apple and NFC for any period of time you know it’s been a long time coming.
Friday, September 21, 2018
Retail marketing has gone through some exceptional changes in the past decade with more focus on engagement and community building from not only retailers but retail centre management and marketing.
Friday, September 21, 2018
Smarter businesses are looking at using different electronic mediums to advertise and engage with their customer base.
Monday, July 23, 2018
We get asked a range of interesting and useful questions about NFC tags and NFC so we’ve decided to compile the ultimate list of questions and answers about NFC.
Friday, June 15, 2018
The management and location of assets can be difficult and time-consuming for businesses if the process isn’t methodical, automated and easy to implement and manage.
Saturday, May 19, 2018
When it comes to securing mobiles, tablets and electronic devices in a retail environment, there are lots of different security options available in the market today.
Friday, May 18, 2018
If you’ve been into a retail store that sells electronics lately you may have noticed that there’s a range of different security devices that protect mobiles and tablets from theft.
Thursday, March 15, 2018
More and more businesses are starting to become aware of NFC, it’s uses and how it can benefit their customers.
Wednesday, February 14, 2018
When it comes to the world of NFC, Easitag has you covered. Offering a wide range of NFC labels, tags and stickers for sale, Easitag can cover orders from ten to production runs in the millions.
Tuesday, December 19, 2017
2017 has been an interesting year for RFID and NFC technology. We’ve seen it start hitting the mainstream with companies like Disney and major cruise liners using this technology in their everyday running of their businesses.
Monday, October 16, 2017
If you’ve been thinking about using NFC tags in your advertising or for your business, there’s soon going to be a huge opportunity for everyone to be able to use this amazing tap technology.
Monday, October 16, 2017
Embedding or affixing RFID tags onto metal surfaces has always been a delicate reality for many companies and typically it’s been fraught with issues and problems.
Tuesday, August 15, 2017
One of the most effective ways to control stock loss and battle shop stealing in your retail outlet is to install an Electronic Article Surveillance Alarm System.
Wednesday, July 19, 2017
If you’re looking for an idea to take your advertising to the next level, have you considered using NFC labels in your advertising?
Wednesday, June 14, 2017
At Apple’s recent Worldwide Developers Conference there were many exciting announcements on new and interesting hardware and software developments.
Monday, June 12, 2017
If your business has an app that you want customers to download, you want to make it as easy as possible for your customers to install the app on their phones, right?
Saturday, April 29, 2017
If you’ve been in the retail or FMCG industry for any length of time, there’s a good chance you’ve heard of the term source tagging.
Monday, March 27, 2017
Confused about the difference between RFID and NFC? We have all the answers.
Monday, March 27, 2017
I'm a big whiskey fan. The whole process of gathering up the ice, pouring that gorgeous amber liquid into a short glass, relaxing with my feet up after a long day and letting the bite of fiery alcohol hit my throat never gets old.
Wednesday, February 08, 2017
Shopkeepers who stock Beats headphones and other high end headphones have been warned to step up their security after a gang of youths targeted four Officeworks shops in Melbourne.
Thursday, February 02, 2017
It's commonplace to simply google something if you're looking for answers these days. We have the world's information at our fingertips and it's moving us towards a society that routinely looks towards technologically for answers and solutions.
Thursday, February 02, 2017
Packagers and manufacturers are utilising emerging NFC label technologies to “value add” their client offerings allowing them to unlock a myriad of dynamic content and traceability solutions.
Tuesday, December 13, 2016
If you walk through any modern shopping centre you will see an overwhelming majority of stores and retail outlets that have clothing and apparel.
Tuesday, October 04, 2016
For those stores with the Checkpoint brand of loss-prevention systems in Apparel, Department Stores, Discount & Warehouse, Electronics, Grocery, Hardware & DIY, Pharmacy and Specialty stores Easitag offers a totally compatible and high quality factor alternative to the Checkpoint security labels.
Wednesday, August 31, 2016
If you’ve been looking around for a source tagging company located in Australia, you’ve come to the right place. Easitag has been in operation for over 15 years and has a range of different source tagging labels available for all types of applications.
Friday, August 26, 2016
NFC is a relatively new player in the market when it comes to mobile communication formats. Even though the technology itself has been around since around 2002 ( source ) and only really took off as a viable technology later that decade, NFC is still relatively unknown to many consumers.
Friday, August 12, 2016
Many retailers suffer from theft and shopstealing as a matter of course, but this doesn’t need to be.
Monday, May 30, 2016
As a retailer or store owner we all want to protect the stock in our stores and we do this by putting together retail security systems, shoplifting signs, security tags and other technology that will help to keep stock from walking out the door unpaid for.
Tuesday, August 25, 2015
In this article we explain the difference between levels of frequency and their recommende applications.
Tuesday, August 25, 2015
One of the reasons Easitag is so successful in the marketplace is we ensure that our customers get the best value for their money. Our philosophy is to pass on savings wherever and whenever possible and one way of doing this is through our volume production purchases.
Thursday, July 23, 2015
If you’re reading this article on an Android or Windows smartphone, chances are you’re holding an NFC enabled device in your hand already!

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