With the advent of the iPhone 8, iPhone 8 Plus and the iPhone X natively supporting NFC (meaning you don’t need to download an app to read NFC Smart Posters or read NFC tags), this means that both IOS and Android users will be able to easily tap on NFC tags to gather additional info, send text messages and more (see our articles How NFC is changing the way customers interact with products, Using NFC tags for advertising or How does NFC actually work? All your questions answered).
Android has had NFC functionality since around 2010 and advertisers have been hesitant to fully embrace NFC as an effective advertising method as it only worked for approx half of the Smartphone market.
“Now that iPhones are supporting NFC, advertising opportunities for Australian businesses have grown considerably and the forward-thinking businesses that get in on the ground level are the ones that are going to benefit most from this change.” says Easitag Managing Director Warwick Debney.
Talk to us today about how Easitag can help you with NFC advertising for your products. Call us on 1800 077 375.