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NFC label technology has the ability for the end user of virtually any product to interact with the brand in a simple yet effective manner.

A pre-encoded NFC label can be applied independently or in conjunction with the application of the RF EAS label to harness existing manufacturing processes.

By placing an NFC label underneath your typical packaging and product labels the manufacturer can create richer end user interactions and loyalty.

 nfc discount offer nfc discount offer2

Promotional Packaging - Tap your mobile device over the NFC logo to receive a discount

NFC Thyme packaging

Promotional Packaging - Tap your mobile device over the NFC logo to receive free recipes

Examples of NFC Label Use

One use of NFC labels in product packaging is for directing the consumer to the manufacturer’s product information webpage. When the NFC compatible mobile device is tapped against the NFC logo, the device’s browser is directed to a specific product information website.

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To Direct the Consumer’s Phone to a Promotional Website

Another use for NFC labels in product packaging is for directing the consumer to a promotional webpage. When the NFC compatible mobile device is tapped against the NFC logo, the device’s browser directed to a specific product promotion website.

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To Emulate a Consumer’s Physical Loyalty Card

NFC and Loyalty ... a natural partnership. NFC enables so much potential within loyalty programs, allowing consumers to communicate and interact with your brand on many different levels. The content delivery is limitless, whether video, images, games, surveys and questionnaires, discounts, and more.

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Easiwayv NFC 27 Hot Spot Label

easitag mobileNear Field Communication 13.56 MHz ISO and NFC Forum compliant RFID technology is a proven, globally accepted solution to facilitate and enhance the communication process in consumer and business markets. The NFC technology is an ideal fit for a virtually endless variety of applications, such as embedded NFC labels in posters, signs, menus, labels and business cards which can immediately launch mobile phone applications or connect the user to social media websites.

NFC labels can carry significantly more data than barcodes or QR codes and do not require a separate app download, are more secure and can be password protected, unlike their printed counterparts. Embedded NFC labels launch a mobile device instruction and/or re-direction to provide more information for example about individual products, consumer endorsements, user manuals, sustainability and recycling and brand values.

Typical end-use areas:

  • Retail Environment
  • Business Cards & Calendars
  • Loyalty Apps
  • Entertainment & Social Media
  • Games & Toys
  • Location & Services
  • Media, Advertising & Promotions
  • Electronics Pairing
  • Product Authentication...and much more!

 

Encoding of NFC labels:

google play badgeTo program or encode the Easiwayv NFC labels is a quick and easy operation by downloading the NFC Easiwayv Tools app which can be found on the Google Play store

 

Easiwayv NFC 27 Hot Spot Label

Physical Specification 
Antenna Size 27mm diameter
Electrical Specification 
Resonant Frequency 13.56MHz
Operating Mode Passive
Communications Protocol ISO/IEC 14443A
User Memory 1152 bit/144 byte
TID/Unique TID 7 bytes
IC Life 10,000 programming cycles 5 year data retention
Packaging Information 
Minimum Order Volume Single Label

Easiwayv NFC 37 Quad Label

easitag mobile

Near Field Communication 13.56 MHz ISO and NFC Forum compliant RFID technology is a proven, globally accepted solution to facilitate and enhance the communication process in consumer and business markets. The NFC technology is an ideal fit for a virtually endless variety of applications, such as embedded NFC labels in posters, signs, menus, labels and business cards which can immediately launch mobile phone applications or connect the user to social media websites.

NFC labels can carry significantly more data than barcodes or QR codes and do not require a separate app download, are more secure and can be password protected, unlike their printed counterparts. Embedded NFC labels launch a mobile device instruction and/or re-direction to provide more information for example about individual products, consumer endorsements, user manuals, sustainability and recycling and brand values.

Typical end-use areas:

  • Retail Environment
  • Business Cards & Calendars
  • Loyalty Apps
  • Entertainment & Social Media
  • Games & Toys
  • Location & Services
  • Media, Advertising & Promotions
  • Electronics Pairing
  • Product Authentication...and much more!

 

Encoding of NFC labels:

google play badgeTo program or encode the Easiwayv NFC labels is a quick and easy operation by downloading the NFC Easiwayv Tools app which can be found on the Google Play store

 

Easiwayv NFC 37 Quad Label

Physical Specification 
Antenna Size 37 x 37mm
Colour Easiwayv logo overprint, White
Electrical Specification 
Resonant Frequency 13.56MHz
Operating Mode Passive
Communications Protocol ISO/IEC 14443A
User Memory 1152 bit/144 byte
TID/Unique TID 7 bytes
IC Life 10,000 programming cycles 5 year data retention
Packaging Information 
Minimum Order Volume Single Label

Latest news

Thursday, January 30, 2020
It’s hard to believe the release of the very first iPhone was only 13 years ago. If you had told the average consumer fifteen years ago that in the space of little over a decade, almost the entire population of the planet would have a mobile device that could give them instant access to the internet, pay for products, stream their favourite TV shows and music, use GPS to help them navigate, take high-quality video and replace a multitude of electronic and digital products, you could very well have been considered a nut case. Only a few short years later we’ve now come to rely on this technology and take it for granted in our everyday lives. The proliferation of mobile apps and products that integrate with mobile phones has created an entirely new market of opportunity, not only for business but for marketers and advertisers too.
Tuesday, December 03, 2019
With Christmas inching closer with every passing week, many retailers are starting to roll out and promote a range of Christmas stock in their stores. Some of these items are high-value and are unfortunately a target for thieves and criminals. To combat theft this holiday season many retailers look towards retail security methods that can best protect stock in-store and make sure valuable merchandise isn’t the target of theft and shop stealing.
Tuesday, November 26, 2019
5G is gradually being rolled out in Australia over the next 12 months or so, bringing with it a range of new possibilities. With the advent of 5G we’re going to see better speeds and more security around mobile payments that previously haven’t been possible. This means a surefire uptake in people tapping their devices to exchange information and we will soon see this as a standard procedure with mobile devices across Australia.