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Packagers and manufacturers are utilising emerging NFC label technologies to “value add” their client offerings allowing them to unlock a myriad of dynamic content and traceability solutions. NFC label technology has the ability for the end user of virtually any product to interact with the brand in a simple yet effective manner.

A pre-encoded NFC label can be applied independently or in conjunction with the application of the RF EAS label to harness existing manufacturing processes.

By placing an NFC label underneath your typical packaging and product labels the manufacturer can create richer end user interactions and loyalty.

 

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Promotional Packaging - Tap your mobile device over the NFC logo to receive a discount

NFC Thyme packaging

Promotional Packaging - Tap your mobile device over the NFC logo to receive free recipes

Examples of NFC Label Use

One use of NFC labels in product packaging is for directing the consumer to the manufacturer’s product information webpage. When the NFC compatible mobile device is tapped against the NFC logo, the device’s browser is directed to a specific product information website.

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To Direct the Consumer’s Phone to a Promotional Website

Another use for NFC labels in product packaging is for directing the consumer to a promotional webpage. When the NFC compatible mobile device is tapped against the NFC logo, the device’s browser directed to a specific product promotion website.

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To Emulate a Consumer’s Physical Loyalty Card

NFC and Loyalty ... a natural partnership. NFC enables so much potential within loyalty programs, allowing consumers to communicate and interact with your brand on many different levels. The content delivery is limitless, whether video, images, games, surveys and questionnaires, discounts, and more.

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Easiwayv NFC 27 Hot Spot Label

easitag mobileNear Field Communication 13.56 MHz ISO and NFC Forum compliant RFID technology is a proven, globally accepted solution to facilitate and enhance the communication process in consumer and business markets. The NFC technology is an ideal fit for a virtually endless variety of applications, such as embedded NFC labels in posters, signs, menus, labels and business cards which can immediately launch mobile phone applications or connect the user to social media websites.

NFC labels can carry significantly more data than barcodes or QR codes and do not require a separate app download, are more secure and can be password protected, unlike their printed counterparts. Embedded NFC labels launch a mobile device instruction and/or re-direction to provide more information for example about individual products, consumer endorsements, user manuals, sustainability and recycling and brand values.

Typical end-use areas:

  • Retail Environment
  • Business Cards & Calendars
  • Loyalty Apps
  • Entertainment & Social Media
  • Games & Toys
  • Location & Services
  • Media, Advertising & Promotions
  • Electronics Pairing
  • Product Authentication...and much more!

 

Encoding of NFC labels:

google play badgeTo program or encode the Easiwayv NFC labels is a quick and easy operation by downloading the NFC Easiwayv Tools app which can be found on the Google Play store

 

Easiwayv NFC 27 Hot Spot Label

Physical Specification 
Antenna Size 27mm diameter
Electrical Specification 
Resonant Frequency 13.56MHz
Operating Mode Passive
Communications Protocol ISO/IEC 14443A
User Memory 1152 bit/144 byte
TID/Unique TID 7 bytes
IC Life 10,000 programming cycles 5 year data retention
Packaging Information 
Minimum Order Volume Single Label

Easiwayv NFC 37 Quad Label

easitag mobile

Near Field Communication 13.56 MHz ISO and NFC Forum compliant RFID technology is a proven, globally accepted solution to facilitate and enhance the communication process in consumer and business markets. The NFC technology is an ideal fit for a virtually endless variety of applications, such as embedded NFC labels in posters, signs, menus, labels and business cards which can immediately launch mobile phone applications or connect the user to social media websites.

NFC labels can carry significantly more data than barcodes or QR codes and do not require a separate app download, are more secure and can be password protected, unlike their printed counterparts. Embedded NFC labels launch a mobile device instruction and/or re-direction to provide more information for example about individual products, consumer endorsements, user manuals, sustainability and recycling and brand values.

Typical end-use areas:

  • Retail Environment
  • Business Cards & Calendars
  • Loyalty Apps
  • Entertainment & Social Media
  • Games & Toys
  • Location & Services
  • Media, Advertising & Promotions
  • Electronics Pairing
  • Product Authentication...and much more!

 

Encoding of NFC labels:

google play badgeTo program or encode the Easiwayv NFC labels is a quick and easy operation by downloading the NFC Easiwayv Tools app which can be found on the Google Play store

 

Easiwayv NFC 37 Quad Label

Physical Specification 
Antenna Size 37 x 37mm
Colour Easiwayv logo overprint, White
Electrical Specification 
Resonant Frequency 13.56MHz
Operating Mode Passive
Communications Protocol ISO/IEC 14443A
User Memory 1152 bit/144 byte
TID/Unique TID 7 bytes
IC Life 10,000 programming cycles 5 year data retention
Packaging Information 
Minimum Order Volume Single Label