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Unlike traditional in-store tagging methods which can be slow, ineffective and cumbersome for both staff and customers, source-based EAS tagging offers numerous benefits that can enhance a company's overall operational cost and time. Source tagging is a pivotal approach to helping reduce theft and streamlining inventory management within your business. 

Below, we explore some compelling reasons why you may want to consider adopting source-based tagging.

Source tagging can assist with theft prevention
Source tagging involves applying security tags or labels to your products at the manufacturing and or distribution stage. The tags are equipped with electronic article surveillance (EAS) technology, which triggers your alarm systems if someone attempts to leave your store without removing or deactivating the tag.

If you’re a retail outlet and looking for ways to minimise theft, source-based EAS tagging provides an additional layer of security by embedding the EAS tag directly into your products and packaging at the source, such as during manufacturing. This type of integration ensures that tags cannot be easily removed or tampered with by customers or would-be thieves, significantly reducing the risk of theft and unauthorised removal of the tags.

By employing a source-based EAS tagging program, you can effectively deter shoplifting and even internal theft, protecting your valuable merchandise. Another added benefit of source tagging EAS labels is the visible presence of EAS tags on products alone can act as a deterrent, making potential thieves think twice before attempting to steal from your retail outlet. 

Source tagging helps with operational efficiency
Source-based EAS tagging gives your business the opportunity to improve operational efficiency. By incorporating your EAS tags during the manufacturing or packaging stage, you can eliminate the need for additional labour resources to tag products manually at your stores or in your warehouses. This greatly streamlines the supply chain process, as you receive products already tagged and ready for sale. This eliminates the need for in-store tagging, which can be a time-consuming process, especially if you’re a large retailer with numerous products and stores.

Source tagging can improve your customer’s in-store experience
Source tagging can help to create a seamless shopping experience for your customers as it can eliminate the need for staff to handle and tag (or de-tag) products at the point of sale, reducing checkout time and delays for your customers. Additionally, since tags that are added during the manufacturing stage are usually less conspicuous than traditional store-applied security devices, they can preserve the aesthetics of your product packaging and enhance the overall presentation of products in the store and on shelves.  

By using source-based EAS tagging, you will be able to maintain the integrity of your products whilst ensuring appropriate security measures are still in place, enabling your customers to enjoy a pleasant and uninterrupted shopping experience without hindrances or distractions caused by visible security tags.

Source tagging helps with loss prevention
Beyond theft prevention, source tagging can aid in loss prevention by providing invaluable data and insights into your store's inventory management. RFID (Radio Frequency Identification) tags – now becoming more widely used for source tagging, enabling real-time tracking and monitoring of inventory levels. 

Using this data, you will be able to identify discrepancies in stock levels, minimise inventory shrinkage, and optimise your entire supply chain.

Source-based EAS or RFID tagging offers a great range of advantages for retailers looking to enhance their security measures and streamline their operations. By embedding EAS or RFID tags directly into your products or packaging at the source, you can easily bolster security and enhance the customer experience in your stores whilst achieving significant cost savings.

If you’re interested in learning more about source tagging your EAS labels, talk with Easitag today on 1800 077 375.

Latest news

Wednesday, November 22, 2023
'Tis the season for joy, festivities, gift-giving, shopping and, unfortunately, a rise in shoplifting. As Christmas trading approaches, many businesses are gearing up for the annual surge in genuine customers and those with a less-than-honest intention when they walk into a store. Retailers are always looking for the best way to protect their merchandise, and one of the most effective strategies is anti-theft tagging with a focus on source tagging security labels.
Tuesday, May 30, 2023
Today’s retailers face a fast-paced and ever-evolving retail landscape. To thrive in this type of environment, companies must prioritise security and efficiency to stay ahead of the competition. One incredibly effective way to help achieve this is by implementing source-based Electronic Article Surveillance (EAS) or Radio Frequency Identification (RFID) tagging.
Thursday, January 30, 2020
It’s hard to believe the release of the very first iPhone was only 13 years ago. If you had told the average consumer fifteen years ago that in the space of little over a decade, almost the entire population of the planet would have a mobile device that could give them instant access to the internet, pay for products, stream their favourite TV shows and music, use GPS to help them navigate, take high-quality video and replace a multitude of electronic and digital products, you could very well have been considered a nut case. Only a few short years later we’ve now come to rely on this technology and take it for granted in our everyday lives. The proliferation of mobile apps and products that integrate with mobile phones has created an entirely new market of opportunity, not only for business but for marketers and advertisers too.

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