Enhance retail security with source-based EAS tagging

The world of retail is a dynamic place to trade. On any given day, competition is fierce, and consumer expectations are high. That’s why ensuring the security of your products from the point of production to the point of sale is a paramount concern not only for manufacturers but also large retailers like Coles and Woolworths. 

If you supply products to a major Australian retail chain, there’s a good chance they have either asked or will ask you to add source-based EAS tagging – also known as factory tagging, to your products. This strategic approach involves integrating Electronic Article Surveillance (EAS) labels at the source of production, providing a range of benefits for retailers, especially those supplying goods to large supermarket chains.

What is source-applied EAS?

Source-based EAS tagging entails embedding security tags directly into your products during the manufacturing process. Unlike traditional methods, which involve applying EAS tags at the distribution centre or the store level, EAS integration at the source ensures that each and every product is equipped with its security label as soon as it leaves the factory. 

This integration streamlines the supply chain and enhances overall retail security.

What are the benefits to retailers?

It streamlines your operations
By incorporating EAS at the source, retailers can significantly reduce the operational burden of tagging products at later stages of the product manufacturing cycle. This directly translates to cost savings as the tagging process seamlessly integrates into the existing manufacturing workflow.

Enhance your product visibility and control
Source applied EAS helps to maintain more control over your inventory. With tags applied at the point of production, retailers can easily track the movement of products from manufacturing to the store shelf. This heightened visibility minimises the risk of shrinkage, contributing to a more secure and profitable retail environment for both supplier and retailer.

Source tagged EAS can improve the customer experience
Large supermarket chains and retailers often deal with high volumes of customers so manufacturing-integrated EAS security ensures a swift and secure shopping experience for their customers. Having EAS security labels applied during the manufacturing process reduces the need for manual tagging at stores and allows staff to focus on providing excellent customer service.

Embracing source-based EAS tagging is a smart and strategic move for both manufacturers, producers and retailers. It’s an innovative approach to product security that streamlines operations, reduces costs and improves the overall customer experience. 

As large supermarket chains continue to prioritise integrating advanced technologies to stay ahead in the market, factory-embedded EAS labels are a powerful solution that seamlessly combines technology with efficiency, contributing to a safer and more profitable retail environment.