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Using NFC tags for advertising

NFC gives you a level of interactivity and instant response that’s typically difficult to achieve in traditional media and marketing efforts. 

By integrating NFC into your advertising you enable a new layer of information to be added to your signs, posters and product labels. This combined with the ease of use (customers simply tap their NFC enabled phones on your poster) and the fact that customers don’t need to download any software (unlike QR codes) means it’s a great option for lead generation, additional product info, competitions and promotions.

What is NFC?

If you’re wondering what NFC is, it stands for Near Field Communication. It’s a technology that enables users to tap their phones against a pre-programmed NFC tag and it will share information with their phones. This can take the form of contact information, web addresses, WIFI details and much more. 

If you’re interested in how NFC works, take a look at our article titled How does NFC actually work? All your questions answered – this article will give you a very good understanding of what NFC is, how it works and the technical aspects of the technology. 

If you’ve worked with RFID before you would be familiar with this type of technology however there are some slight differences. To find out more about the differences between these two technologies take a look at our article called What's the difference between and NFC and RFID tag?

What can you do with advertising and NFC?

There’s so much you’re able to do with NFC and your advertising and you’re really only limited by your imagination. NFC tags can be programmed to give phones a wide range of actions from custom messages, contact information, a URL, send an email or to make a phone call. To find out everything you can do with an NFC tag, go to How to program your NFC tags.

NFC Product Labels
One of the more progressive uses of NFC is embedding them into product labels. This gives companies the opportunity to give customers an extra level of customer experience with their products. In a great example of forward thinking, Jameson's Whiskey integrated NFC labels into a limited edition bottle that drove customers to a website that outlined the history of their products, different product ranges and recipes. 

Here’s what Warwick Debney said about this integration:- “By combining their bottle with NFC technology they can drive people to a specially designed website to extend the customer’s experience with their brand and prompt them into further action – making the lifecycle of the customer experience much longer, richer and more fulfilling,” he says.

NFC Smart Posters
NFC smart posters can help you to promote products, services and even your latest app. By integrating an NFC label into posters or flyers, customers can simply tap on your advertising and be directed to a wide range of options (but usually a website).

If you’re looking for a real life example of how this has helped an Australian business, take a look at our article Increase App downloads by using NFC labels App downloads by using NFC labels where we outline how Ashdown-Ingram increased downloads of their Quantum Pro app. 

Adidas getting on board with NFC

When we see bigger brands like Adidas getting on the NFC bandwagon, we can be sure that NFC is going to start becoming common place in a whole range of places. Take a look at the video below to see how Adidas has integrated NFC tags into their range of shoes. 

What’s in store for NFC?

Now that Apple has announced that NFC will be available in IOS 11 this will open up the market to tap and play technology in a huge way. (Previously only Android phones had open NFC capabilities.) With this new potential we can expect to see NFC technology take huge leaps and bounds in the very near future. 

If you would like to find out more about how NFC can help your marketing and promotions, please call us today on 1800 077 375.

 

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